Corporate Entrepreneurship: Beyond Two Guys in a Garage
نویسنده
چکیده
To promote entrepreneurship within a corporate environment, firms must release their grip on efficiency and instead embrace the failures which enable them to learn new ideas and methods. They must empower the innovative leaders with access to senior management, and equip them with the support of cross-functional teams. These mechanisms and structures form a sustainable competitive advantage that enables a firm to create and capture more value, more quickly than two guys in a garage.
منابع مشابه
RE-thinkinG cORpORatE EntREpREnEuRShip anD vEntuRinG: a caSE StuDY in thE italian FOOD inDuStRY
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